Advertise on Facebook is a part of Digital Marketing. With this, you can reach potential customers who can actually buy your service or products. It’s important to know about different types of Facebook ads, budget options, and targeting methods, etc.
To advertise on Facebook you need to create a business page first. You should use Facebook Business Manager to manage your campaigns and ads.
In this article, we will use Facebook Ads Manager to perform all steps.
First login into your Facebook ad manager and choose the Campaign tab, and then click create to start.
Facebook offers different types of marketing objectives. So, you can select as per your requirements.
You can choose a campaign objective as per your goals. In most campaigns like sales, you can pay per click and for traffic and views, you can pay per impression.
In this example, we are taking engagement objective.
Now, you can name your Facebook ad campaign. You will see 2 more options A/B split test and campaign budget optimization.
You can turn on the A/B split test option if you want to test your Facebook ad.
Campaign budget optimization is useful when you are using multiple ads. For now, leave it turned off.
For this example, we’ll choose Page likes.
Now, if you have already set up a Facebook ad account then you will see the Click button for the next step.
Or, if you are new to Facebook ads then you will see the Set-Up ad account button. Here you have to enter some basic details to create an ad account such as country, Currency, and tie zone, etc. then click to continue.
Choose wisely, because if you want to change any options in the ad account then, you’ll have to create a separate ad account.
Now, time to target people as per your requirements.
At the top of the screen, you can give a name to your Facebook ad set and select a Facebook page to promote.
Now, select the first option to add your custom audience. Select target locations, age, gender, language, etc. At the right side of the screen, you will see an audience size indicator, that will give you a sense of your potential ad reach.
Always keep in mind that these are estimates, not guarantees.
Now, come to the detailed targeting. Effective targeting is the key to maximum ROI.
There are various ways to target your audience in Facebook ad manager. There are two fields to target the audience.
In detailed targeting, you can include or exclude people based on their interests, behavior, and demographics.
For instance, you can include those who are interested in driving and riding but can exclude those who are interested in racing.
If you have an existing connection to your app, Facebook page, or an event you managed then you can target or exclude those people.
For example, if you want to reach a new audience, you can select “Exclude people who liked your Page.”
Or, if you want to promote a new product or an offer to your existing fans, select “People who liked your Page”.
Or, you can target friends of people who have previously interacted with your brand.
Now, time to choose where your ad will appear. If you’re new to the Facebook advertisement, the good choice is to use Automatic Placements.
When you will select this option, Facebook will start automatically place your ads across Facebook, Messenger, Instagram, when they are likely to get the best results.
When you get more experience, then you can place ads in a specific location or platform. There are the following options:
Now, time to decide how much money you want to spend on ads. In this, you can choose a daily budget or a lifetime budget. You can set the ad start and end date or can choose a live ad right now option.
You can control more your budget with an advanced budget option.
Then, click continue to proceed further.
In the last step first, you need to select an ad format. These ad formats will be available as per the campaigns selected. Then, enter the title text, descriptions, images, videos, and links, etc.
Now, use the preview tool to check your complete ad and presentation of your ad. In the last, click on the confirm button to advertise on Facebook and wait for a notification from Facebook that your ad has been approved.
With all these steps, you will be able to advertise on Facebook on your own or you can hire a digital marketing company to run Facebook ads. You can also connect with us to get the best Internet Marketing services.