When searching for a web design firm in the sacramento area its difficult to sift through all the different firms that have sprouted up over the past few years. You have husband and wife teams, you have single designers who say they’re more affordable because they don’t have the overhead, and you have several newer firms who will swear to you that they are all things to everyone which seems ridiculous considering how much time the different facets of internet marketing all take to master. I have a real appreciation for those who started in the early 90’s with one simple discipline like website promotion, web design or graphical design. Many of these newer firms are setup to convince you that they have the “holy grail” of website design and can quickly have you on the front page of Google solely based on their experience.
Questionable SEO Tactics Can Hurt Your Rankings
These type of statements are simply not true. If they are trying to convince you they can have you on the front page of the major search engines, its likely that they intend to lure you in and then convert you over to an adwords account where you’re paying thousands per month to maintain your AD position on the top of Google. The problem with this type of advertising is it takes hundreds if not thousands of impressions to make a sale and often will put a small business right out of budget and later right out of business. There are some very good adwords advertisers out there, but you don’t want to be lured in using questionable tactics that contain promises of a first page ranking. The fact is, if your willing to pay for it, anyone can get you on the first page of Google for your keywords if they intend to place you in an adwords position.
You Better Be Getting More Than The Basics for $4k
Whether its web design, seo or social media, its unfortunate that the majority of businesses are being fed a whole string of B.S. by many of these firms. I’m going to go over of many of these “red flags” today so you can truly understand what to be on the lookout for. First, don’t fall for the $4k + WordPress website design price tag that only includes 10 pages or less of basic content. By basic, I’m referring to about us, contact us, etc. Also, if your quote does not consist of a “terms of a service” page or a “privacy page” then I’m here to inform you that your designer simply does not know what they are doing. The search engines, payment processors, vendors, etc , they all require the legal-eze these days and if your not getting the required pages setup on your website by an “experienced” web designer, well then, they’re not as experienced as you thought they were. You can check the designer’s portfolio to determine if they include these required pages and to check a few other factors as well.
7 Seconds to Make an Impression
Considering that the whole reason that you spend money on web design is to create something your customers will appreciate by buying your products or services. The only way to accomplish this is for you to immediately grab their attention in just the first few seconds after they arrive at your page. Some marketers out there believe this is only about 3 seconds, while I tend to believe you have closer to 7 seconds. Either way, you have very little time to grab their attention and get three questions answered for your visitor so they don’t bounce. What are those questions? They are… What is it? Who’s it About? What do I get out of it? If a well-designed website can’t answer these questions just by looking at the front (top half or above the fold as we call it) page in just 7 seconds, then your pretty website design will have accomplished very little in terms of value for selling your products or services. After all, its getting those customers to stay on your website and avoid that 7 second BOUNCE that counts! So take a look around at the different website design firms and seem if any of the websites they designed in the past can answer these three simple questions in the first 7 second for you.
When Your Web Designer Matters
When you decide to take the plunge into deciding upon a designer, developer or graphical designer for your website, consider Sacramento Web Design Group for your project. We have created some of the most affordable and exciting WordPress sites that literally have the SEO (search engine optimization) built in from the very start. We’ll discuss your strategy, your goals and develop a marketing plan for your website so you can jump ahead of your competitors and quickly be generating sales. We also have Social Media marketing available to further enhance your brand and leads.