Why Some Websites Consistently Convert Customers to Sales
What is the value of a website that looks amazing but at the end of the day it does not attract, convince, convert and delight the end user? The answer is probably nothing!
The internet is getting crowded and websites are no more a company display profile; there are actually design and marketing agencies that helps businesses reach out to more targeted audiences and get leads and customers. You can easily find case studies of different brands where they change the color of the website and as a result their conversion rate goes sky rocketing!
Today, design is not limited to beauty, look and feel but it is more directed towards conversions so a designer should not only know how to beautify a website, but they also need to have an idea of how the potential customer will feel when they visit the website. Sacramento Web Design Group has many years of experience in this field of expertise.
Landing pages are understood to be a key player in modern digital marketing. They provide specific and to the point information about a particular offer, program or service. Conceptually, landing pages are meant to avoid higher bounce rate by engaging people in a transaction without any distraction.
Despite popularity and widespread usage, majority of landing pages fail to meet the fundamental objectives. There are multiple reasons behind that. In the following, we’ll identify those and put forward some professional suggestions to help you improve your LP conversion rate.
So What is the Solution for my Website?
That’s easy. By keeping your page free of excessive information, too many pictures and clutter. Avoid change drop-offs by making it simple to see why your visitor is on your page and what they have to do. By covering three very basic rules of website conversion, you have a real chance of keeping a potential customer on your website for more than just a few seconds.
By looking at your website with these three basic concepts, you will quickly learn whether you clearly defined your conversion goals.
1. What is It ? By clearly defining exactly what the product or offer is about, you will have answered several questions in your visitors mind within 5-7 seconds and prevent him/her from leaving your site immediately.
2. Who’s it about? Is this about the website, the owner of the website, or is this really about me, the visitor. Do you the visitors wants and needs in mind?
3. What do i get? Is there an offer or is there something defined right away in the top half of the page that tells me I’m going to get something beneficial for myself or my family if I stay any longer?
If your landing pages (or your homepage if it’s your primary page your visitors land on) don’t contain what’s selling like hot cakes; don’t expect to see better conversion rate. By hot cakes we mean, those practices that are working well or trending in the tech world or even more specifically, in your industry.
