In the past a website designer was mostly concerned about designing something different, something unique, something that he could be proud of for years to come. It was about impressing the client with his abilities to write the code and form the architecture in new ways that had not been accomplished before. Years ago, Sacramento website design was never about the search engine optimization, the performance and speed to which the site moved from page or launched an application, or accessed a database. Back in the day, we used different technologies to put it altogether, often failing several times before we got it right. It often took months with many performance and speed enhancements to which the site moved from page to page
to build a fully functional website that could take orders, look up product information, or perform other similar tasks that the owner had requested. This was okay at the time, since the website owner was not all that concerned with the price, more concerned on how the aesthetics set his business apart and how he would soon have something molded for his company or product that very few people could only dream about building because of the limitations in cost. If you wanted a sophisticated website with all the technology behind it you would have to get it done right here in the U.S. There was no technology boom in India or Russia. The few highly skilled programmers, developers and designers were only available stateside.
Where Website Performance Matters
As the Internet began to fill its highways with millions of websites and applications, site performance soon had a tremen
dous impact on how most web designers planned their development of their next project. However, many website design firms would continue to only focus on the aesthetics and the programming they were familiar with. Even though technology was moving at a relentless pace, there just wasn’t time to learn every new database or a every new program in order to impress your next client; you simply continued to work with the platform you knew, the one you were most familiar with. I remember the designers who insisted that Flash was going to be a mainstay medium with which all websites would eventually consider for their “remarkable intro”. What many of those website designers didn’t realize is that we were headed into a vortex or so called “time warp” that would eventually shoot us out on the other end into a world in which we would end up with many of the same ideas and tools we started with.
Speed today is a fundamental factor that complements the user’s experience online. With an audience that moves through web pages in 10-12 seconds or less, and the growing demand of mobile web usage, web performance can make or break a company’s website. so why is a website’s performance still ignored by many web designers? I’d say that it goes back to the old adage of “that’s not my job”. Their stuck in the thought that they are only the designer and that someone else should be responsible for performance. The problem is that if a web designer does not change his core design principles the underlying problems of performance and speed will remain.