Its not surprising that so many companies did not take social media seriously when it first appeared as a way to interact with their customers. Many of these companies didn’t have time to maintain their website. They certainly didn’t have time to post on Facebook and Twitter and then respond to questions on multiple social media sites. Times have changed since then and now those companies are quickly realizing that being connected to social media is not only good for their business relationships, but absolutely critical for key positions within the search engines, especially Google.
Here at Sacramento Web Design Group, we have been conveying the importance of having a proper social media profile setup for their company or brand. Not only is this going to help their position in the search engines, but its clearly a way to manage a the
company’s reputation, brand and overall communication with their customer base. Contact forms are a necessary tool on the corporate website, but let’s be realistic here; more people communicate on Facebook that any other medium on the Internet today. I don’t know anyone over the age of 12 that doesn’t own a mobile phone. With the mobile phone are plenty of social media apps to stay connected to including Facebook, Twitter, Google+1 and most of the social media sites.
Google+ Push into Social Media
Its a fact that Google now owns most of the “search landscape” when it comes to people searching for information from around the world. They have worked extensively to promote their version of Facebook by creating Google+. Even though its a more watered-down version of Facebook, its quickly becoming a de facto standard that any business competing on the Internet should and quite frankly, must have. For 2013, Google is pushing Google+ as a social network that you must be a part of if you want Google to recognize your commitment to social media. If your think your going to get by this year without bringing your company or brand into the social media fold, think again.
Not only is Google flexing its muscle when it comes to social media, but there are some other social media sites quickly gaining ground in relevance and authority. Take Pinterest for instance. Even though it does not contain much in the way of true content, such as text, it continues to draw a wide audience and tremendous following. Even though Pinterest tends to look more like a Photobucket or some other photo sharing site that would not complement your business, it’s already providing many sites with thousands of quality back links from hundreds of different social media users. This shows search engines like Google that your business has a large following, is popular with social media circles, and will likely be made easier to find within a Google search.
Time to Work with Social Media
At Sacramento Web Design Group we specialize in creating highly relevant social media profiles for our clients and their business. With updates that Google made in 2012 to their search algorithm, many local businesses lost hundreds if not thousands of irrelevant back links that were the basis for their front page ranking. Even worse, many of those same businesses are being hurt by those same back links even now. The key to ranking well on all search engines is link diversity. One of the most important factors to that diversity is having a valuable and customized social media profile that encompasses the best in social media. If you haven’t worked with social media sites like Facebook, Twitter, Google+ and Pinterest, then contact us and we will provide you with a free social media analysis for your business today.