A core component of your WordPress design
WordPress SEO Optimization
WordPress is one of the best content management (CMS) platforms in the world today. This web design platform has some of the best SEO right out of the box. However, there are still many things that can be done to optimize (SEO) your WordPress website for Google. We use “best practices” and all “white hat techniques” when it comes to building the SEO into your WordPress website as we are building your menus, structure, content, and images. SEO, or Search Engine Optimization. Every aspect is approached with concerns for all of your online marketing and PR, not just something that is sprinkled on at the last minute as an afterthought, something that is often done at many traditional website design firms. SEO should always be a core component of your WordPress Design.
How a WordPress SEO Strategy Can Generate More Business
WordPress performs very well within the search engines when it is installed online for the very first time. We see this quite often in the Google SERPS (search engine results pages). Google often will search your WordPress site and include your pages within their index within 2-4 hours of them being posted, especially when using a highly competent SEO firm like Sacramento Web Design Group. The amount of pages indexed (contained within) Google typically exceeds other content management systems (CMS) but there are still several things that Sacramento Website Design Group can do in order to make your website appear for all your main keywords on the front page of Google! We perform expert SEO and truly optimize “every aspect” of your WordPress designed website using 18 years of highly skilled knowledge, technique, and great care, including:
Page Structure, including navigation, categories and breadcrumbs.
Sitemap Building and Submission to the Major Search Engines
Clean up Code – On-Page SEO
Creation of Content on Both Pages and Posts (article copyrighting and SEO
Conversion Optimization (converting visitors into customers)
Setup any news feeds and RSS optimization (syndication of your content on others websites in your industry)
Image SEO (Individual Image Optimization)
Sidebar Design and Implementation. Dynamic news content, surveys, newsletter signup, all content to entice your visitors to participate on your site in every way.
Clean up Duplicate Content Issues
Setup the Tags (keywords are replaced with tags in WordPress and work far more effectively)
Comment Optimization (delete spam comments, use the good ones. Comments add great interaction to your site)
Setup of Social Marketing on your website for maximum exposure. Google requires “Social Proof”. for ranking and exposure.
Role of SEO in Web Design
Today’s SEO is a whole lot more than just getting your website to rank higher within the search engines. Sure, this is ultimately what you want more traffic and higher rankings right? Sacramento Web Design Group chooses to take a ground up approach though with many of our clients. There used to be a day if you had your keywords on your site (virtually anywhere on your site) and you did a few SEO edits and sprinkle on some back links from just about anywhere, you were golden! Before you knew it, you were on the front page of Google and collecting revenue. Those days are just about entirely over now. Our Sacramento search engine optimization strategy is about your site gaining respect in the eyes of the Search Engines. What we term “authority” within the SEO and Website Promotion Industries. Its a term that has been ignored for quite some time by many web design firms. Sacramento Web Design Group believes when we setup your site as an “authority in your niche” where you are recognized by your products and services as a leader in your industry by providing you a WordPress Designed website with our unique SEO approach, add some social signals and a quality content written for your customers, It won’t take much for you to realize a stampede of traffic! You will be rewarded for a quality website designed for your audience, not the search engines.
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