How To Prepare Online Store for BFCM 2020 (Free Checklist Inside)

Black Friday Cyber Monday 2020 (BFCM 2020) is coming, and retailers are doing their best to attract as many customers as possible. Due to the COVID-19 pandemic around the world, most retail activity is happening online. Consumers are starting to get emails and are seeing ads on Facebook and Google for special offers promising the…

A Thoughtful Way To Use React’s useRef() Hook

In React components, there are times when frequent changes have to be tracked without enforcing the re-rendering of the component. It can also be that there is a need to re-render the component efficiently. While useState and useReducer hooks are the React API to manage local state in a React component, they can also come…

15+ Video Marketing Trends for 2021

Almost every marketing prediction, resource, or how-to guide for 2021 includes the same advice: video needs to be part of your strategy. But what type of video marketing is most important right now? From super-short (micro) video clips, to live video on social media, to full-production ads and stories, we’re going to look at some…

The Plague Of Shopify Ecommerce Sales Goes Over 100 Billion Dollars.

You probably have heard about Shopify, but how many people use it for their eCommerce solutions? You know it’s massive, but how big? Here’s something that will get you drooling over Shopify. Not long ago, everyone thought locking horns with eCommerce kings like Amazon was impossible.   Just when the online selling space was getting centralized…

Diving into WordPress Custom Post Types and Taxonomies

The ability to organize content is one of the most important functions of a content management system (CMS). It offers us a way to clearly define what belongs where. This impacts everyone from content creators accessing the back end to users navigating the public-facing website. And of course, search engines are also a big factor.…