Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors. Why did I get chosen? […]
Graphic designers have been using borders for as long as they have been designing things. And they’re a fun element to play with. We’re taking a look at eight border design concepts (most of them you can actually download as project starters), along with tips for usage and some examples that you can try in […]
What is Google Adwords? And How do Google ads work? These are common questions for beginners. So, Google AdWords is an online advertising platform that works on the pay-per-click algorithm. It allows advertisers to show their ads on the search engine result page. Adwords work like an auction where people bid on clicks. It’s not […]
How to Advertise on Facebook? Advertising on Facebook is a part of Digital Marketing. With this, you can reach potential customers who can actually buy your service or products. It’s important to know about different types of Facebook ads, budget options, and targeting methods, etc. To advertise on Facebook you need to create a business […]
There are many e-commerce website design strategies that help to turn website visitors into customers. The shopping experience and shopping process should be as quick, easy, and smooth as possible. Only online advertisement cannot boost online sales, you may lose many customers if you have not optimized your online store for sales. Many online shoppers […]
Here’s a scenario for you. Post-COVID, you’re out with your friends, and you’re getting hungry. The members of your group start suggesting places where you can go and grab some dinner. There are a lot of eclectic suggestions being thrown about – Chinese, Mexican, Thai, Greek – and none of you is sure what you’re […]
With the increased number of physical interactions turning virtual, it is essential to adapt to newer ways to put yourself out there. Handing out business cards were great ways to network at events in the past. However, with majority of the events going virtual, why not your business card too? In this tutorial, you will […]
“In 2020, organic search traffic has increased to 53.3% on average across all industries.” The success of an online business on search engines depends on its target keywords. Organic search improves the ability to map to user intent. Despite having the best strategy for dominating Google’s organic search, the wrong keywords can make it useless. […]
If it has ever crossed your mind that a certain element of a design project would be better if you had help, then outsourcing work could be a viable option. Design agencies, small shops, and freelancers can all benefit from having a bench of partners that can help with projects. Successful outsourcing is based on […]
For a successful business, a strong marketing strategy plays a key role. One must always identify new ways and tools to improve the marketing strategy and make it stronger. At present, social media platforms are the strongest marketing tool. Messaging apps – WhatsApp, Facebook Messenger, etc., can also take a marketing strategy to the next […]
