A Sacramento Wordpress Design & Marketing Agency Since 1998.

September 2, 2021
Everything You Need to Know About Design Tokens

Design tokens are a way to easily identify and understand the elements in a design system. As more designers and companies adopt the use of design tokens, their value will continue to grow. The key to designing tokens is that they facilitate cross-disciplinary collaboration. More people on a team can understand and use design values […]

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August 17, 2021
Best WordPress Custom Login Plugins

WordPress comes with a default login page. But the default login page is basic and bland. You can customize your website login page to reflect your unique style and brand. This is where custom login plugins come in. They are very easy to use—you don't need to have any coding knowledge at all. Hero Login […]

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July 9, 2021
Making A Strong Case For Accessibility

Imagine yourself as someone with a visual disability. Cataracts, or totally blind even. A site is not accessible because of many factors, willing and unwillingly. Accessibility may have been attended to at the end of the project or not in the budget, or maybe they just didn’t practice it. You can’t access the vital information […]

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June 15, 2021
The Importance of Storytelling in Design

Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors. Why did I get chosen? […]

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May 21, 2021
Border Design: 8 Tips & Modern Examples

Graphic designers have been using borders for as long as they have been designing things. And they’re a fun element to play with. We’re taking a look at eight border design concepts (most of them you can actually download as project starters), along with tips for usage and some examples that you can try in […]

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February 9, 2021
What is Google Adwords? and How Google Ads Work?

What is Google Adwords? And How do Google ads work? These are common questions for beginners.  So, Google AdWords is an online advertising platform that works on the pay-per-click algorithm. It allows advertisers to show their ads on the search engine result page. Adwords work like an auction where people bid on clicks. It’s not […]

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January 5, 2021
Finding a Niche as a Designer Isn’t Just an Overused Cliché

Here’s a scenario for you. Post-COVID, you’re out with your friends, and you’re getting hungry. The members of your group start suggesting places where you can go and grab some dinner. There are a lot of eclectic suggestions being thrown about – Chinese, Mexican, Thai, Greek – and none of you is sure what you’re […]

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December 10, 2020
When (And How) to Outsource Design Work to Someone Else

If it has ever crossed your mind that a certain element of a design project would be better if you had help, then outsourcing work could be a viable option. Design agencies, small shops, and freelancers can all benefit from having a bench of partners that can help with projects. Successful outsourcing is based on […]

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December 8, 2020
How Messaging Apps Can Be Used In Your Marketing Strategy?

For a successful business, a strong marketing strategy plays a key role. One must always identify new ways and tools to improve the marketing strategy and make it stronger. At present, social media platforms are the strongest marketing tool. Messaging apps – WhatsApp, Facebook Messenger, etc., can also take a marketing strategy to the next […]

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